“Leadership branding is the solution when visibility, not capability, is holding you back as a leader.”
Dr. Eric Boyd
Founder, Leadership Branding Institute
ICF Certified Leadership Coach
“Dr. Eric Boyd helped me through a plethora of career roadblocks including finding and identifying my superpowers.”
——Leora Kahn , Sr. Marketing Manager
“Having Dr. Boyd help distill my leadership style and define the path forward has been helpful in determining what I want the next phase of my career to look like.”
——- KC Libman, Sr. Product Manager
Meet Dr. Eric Boyd:
Founder of the Leadership Branding Institute
Dr. Eric Boyd, PhD, is a leadership scholar, executive coach, and founder of the Leadership Branding Institute (LBI) which provides a research-backed approach that helps leaders overcome the visibility barrier to career growth.
Throughout his career, Dr. Boyd noticed a pattern. Strong, capable leaders were stalling not because they couldn’t lead, but because their leadership wasn’t visible to others. Traditional executive presence models assumed leaders already had access. His research, and his own personal story told a different truth.
As a first-generation college graduate who gained early access to leadership rooms through golf, Dr. Boyd saw firsthand how access and visibility, not talent alone, shape leadership opportunity. His work with FairWays to Leadership® helping college students from diverse backgrounds gain access to leadership pathways they had never been offered only deepened this insight.
At LBI, Dr. Boyd integrates this lived experience with decades of research to help leaders create a leadership brand built on two essential elements: presence in the room and proof beyond it. His CLAIMS Framework—Craft, Leverage, Articulate, Implement, Maximize, Scale—guides leaders in building a brand that ensures their leadership is known, trusted, and visible across the rooms and decision-makers that matter.
Dr. Boyd founded the Leadership Branding Institute with a mission: to help capable leaders become known leaders, and to give them the visibility that creates access, opportunity, and impact.
Why Choose Dr. Boyd and LBI?
Expertise in Leadership Visibility
With a PhD in Marketing and decades of research on branding, identity, and leadership access, Dr. Boyd brings a rare combination of scholarship and real-world insight. He helps leaders understand the visibility barrier to advancement and gives them the tools to make their leadership known across the rooms that matter.
A Proven Approach to Creating Access
Leaders at various levels and from multiple industries have used Dr. Boyd’s Leadership Branding method to increase their visibility, expand their influence, and accelerate career opportunities. His Presence + Proof model equips leaders to show up powerfully in the room and have their leadership travel beyond it, creating access beyond that provided by executive presence.
A Personal Story That Drives the Mission
Dr. Boyd’s passion for visibility is rooted in his own journey; from first-generation college graduate to senior leader; from professor to co-founder of FairWays to Leadership®. He understands what it means to earn access without inherited networks, and he has dedicated his career to helping others do the same.
What Drives Dr. Boyd?
Dr. Boyd is driven by a simple but powerful belief: strong leaders don’t always rise because they’re the most capable, they often rise because they’re the most visible.
His mission is to change that for leaders who haven’t always had access to the right rooms, the right networks, or the right opportunities. As a first-generation college graduate who earned access to leadership spaces through unexpected paths, such as golf, Dr. Boyd knows what it feels like to be capable yet unseen.
This lived experience fuels his commitment to helping others overcome the visibility barrier to leadership growth. Through his work with the Leadership Branding Institute, he empowers leaders to make their leadership known, trusted, and valued across their organization and beyond it, ensuring that access, opportunity, and impact no longer depend on being in the right room at the right time.
What Are Clients Saying About the Claim Your Leadership Coaching Series?
Craft Your Leadership Brand Statement
Tamara Welch – “During our coaching session, Dr. Eric Boyd demonstrated exceptional skill in helping me develop my leadership brand statement. Through thoughtful and probing questions, he guided me to explore my values and principles from new perspectives. His approach enabled me to uncover and articulate my authentic leadership abilities in ways I hadn't previously considered. His coaching proved invaluable in crafting a leadership brand that truly reflects who I am as a leader.”
Leverage Your Leadership Brand Stories
Jacqueline Cheff – “Eric's coaching approach centers on insightful, thoughtful questions that guide you in discovering the next steps for achieving career growth and fulfillment. He helps you identify your core goals and then works with you to shape a clear path toward accomplishing them. Thankful for the opportunity to be working with him!”
Articulate Your Leadership Brand Purpose
Alysia Jones – “Dr. Boyd challenged me to own the values that make up my leadership brand. I highly appreciated his calming-supportive approach to putting a commitment on paper. I have more role clarity and able to verbalize who I am as a leader more clearly.”
Implement Your Leadership Brand Strategy
Natalie Stewart – “Eric provided clarity for me as I've been dealing with a very confusing, chaotic career situation of balancing three jobs. He helped me simplify my thinking and identify my "North Star" goals that I can track tangible progress toward vs. feeling completely overwhelmed and lost.”
Maximize Your Leadership Brand
Enea Rrapokushi – “Thanks to Dr. Boyd’s coaching, I have a better understanding of what traits to emphasize in my leadership style, and what areas to sharpen. I highly recommend Dr. Boyd as a leadership coach.”
Two Essential Steps in Building a Leadership Brand that Fulfills Your Potential
Step 1: Define Your Leadership Identity
Your leadership identity is the foundation of your brand. It begins with clarity—understanding the leader you want to be in the room and the impact you want your leadership to have beyond it.
By defining your leadership identity, you connect your values, strengths, and vision to a coherent presence and the proof that supports it. This clarity removes uncertainty and gives you a confident direction for your leadership journey.
Step 2: Activate Your Leadership Brand
Your leadership brand comes alive when your presence and proof work together.
Presence is how you lead in the room. It’s your gravitas, communication, and appearance that drive how others perceive your leadership in the moment.
Proof is how your leadership travels beyond the room. It’s your track record, stories, reputation, and the evidence others rely on to describe your leadership when you’re not there.
By intentionally crafting, articulating, and demonstrating both presence and proof, you build a leadership brand that is trusted, visible, and scalable. This alignment empowers you to effectively lead while expanding your influence across every room your career depends on.
How LBI Supports Your Leadership Brand
At the Leadership Branding Institute, we guide you through this transformative process using research-driven frameworks and personalized coaching. Together, we help you clarify your leadership identity, strengthen your presence, and communicate the proof that positions that give your leadership the visibility it needs to be:
screened in
perceived objectively
and seen broadly
We help you define, demonstrate, and scale a leadership brand that integrates seamlessly with your life and amplifies your impact.– Dr. Eric Boyd, Founder, Leadership Branding Institute
Offerings
Individual Coaching
Personalized coaching designed to help you close your visibility gaps and ensure your leadership is known across the rooms that matter. Through one-on-one sessions, you’ll build a leadership brand that amplifies your presence in the room and strengthens the proof of your impact beyond it, so opportunities find you, not the other way around.
Group Workshops
Interactive, research-backed workshops that help leaders identify and overcome common visibility challenges, whether they’re emerging leaders, newly promoted, or navigating cross-functional influence. Participants learn how to define their leadership identity, expand their visibility footprint, and create proof that travels across teams, levels, and organizations.
Corporate Coaching & Workshops
Customized programs that help organizations build cultures where leadership is seen, known, and accessible. Through Leadership Branding, companies strengthen talent pipelines, support newly promoted leaders, and create systems that reduce subjectivity and expand visibility for all. Equip your leaders to show up powerfully in the room—and have their leadership travel beyond it.
Clients Benefits
Individual Benefits
Greater Leadership Visibility
Increase recognition across teams and levels so your leadership is seen, known, and trusted.
Stronger Leadership Presence
Show up with clarity and confidence in key moments that shape perception and opportunity.
A Leadership Brand That Travels
Develop proof that carries your impact into rooms where decisions are made—even when you’re not there.
Upward Influence and Messaging
Sharpen your leadership narrative so others can easily advocate for you and your work.
Team Benefits
Shared Visibility Language
Give teams a common framework for discussing presence, proof, and leadership credibility.
Improved Cross-Functional Recognition
Ensure the team’s value is understood not just within the group, but across the organization.
Aligned Leadership Narratives
Reduce mixed messages by helping team members articulate consistent, compelling leadership value.
Stronger Collaboration Through Clear Identity
Teams work better when individuals know how their leadership contributes to collective success.
Organizational Benefits
A More Visible Leadership Pipeline
Identify and elevate capable leaders who were previously overlooked due to visibility gaps.
Reduced Subjectivity in Leadership Decisions
Replace “impressions” with clear, evidence-backed leadership brands that improve equity and clarity.
Leadership That Scales Beyond Silos
Help leaders show up powerfully in the room—and have their proof travel across the entire enterprise.
Stronger Culture of Access and Opportunity
Create an environment where leadership visibility is intentional, not accidental.